Luxury fashion house Chanel is of course well-known for its extravagant designs, and that even translates to their coinciding flagship stores, much like the imprint’s location in Amsterdam. The clear draw to this newly-designed Chanel space is the facade made of glass bricks.
You’ll find the boutique nestled between a pair of century-old Dutch houses, located on the busy shopping street PC Hooftstraat. Dutch architects MVRDV are responsible for the luxe design of the storefront, as it was made to mimic the original construction. The lower half of the facade in turn showcases the aforementioned clear bricks, while the upper portion then notes terra-cotta bricks. To achieve such design detail, MVRDV were forced to build new tools from scratch in order to create the invisible aesthetic.
For a peek at Chanel’s new eye-catching Amsterdam location, scan through the imagery above.
via [Fast Company Design]