What better way is there to celebrate a 250-year anniversary than with an international 5-city traveling art exhibition? Obviously that’s exactly what Hennessy, the world famous cognac brand, has chosen to do. For three days last week (July 8-10), the residents of New York City were blessed with the exhibit’s free-to-the-public display housed within Lincoln Center’s Alice Tully Hall. Curated by Hervé Mikaeloff, Raphael Gerard, and scenographer, Nathalie Crinière, the Hennessy 250 Tour displays a company that has maintained “family, tradition, collaboration, and the arts” at the core of its product for the past 250 years.
Making stops in Guangzhou, Moscow, New York, Johannesburg, and Paris, the traveling global anniversary party features work from such artists as Anton Corbijn, Laurent Pernot, Charles Sandison, Pierrick Sorin, Xavier Veilhan, Constance Guisset, Tony Oursler, and Daniel Arsham & Jonah Bokaer, who created an original collaborative performance around an exhibition sculpture. All of these artworks come in addition to Hennessy’s recent contemporary street art campaigns featuring the likes of Futura, Os Gemeos, Shepard Fairey, Jean-Michel Othoniel, Arik Levy, and Tom Dixon. Other areas of the show’s six chapters explore the greatest moments in Hennessy’s rich 250-year history, with rare pieces from the company’s past that had never left Cognac, France prior to this landmark occasion.
The tour began at the Zaha Hadid Opera House in Guangzhou, China this past March. From there the exhibition traveled to Moscow, Russia’s New Manege, before landing itself in the middle of New York City’s Lincoln Center. Next month the show will move on to the Circa Gallery in Johannesburg, South Africa; with an undisclosed location concluding the jubilee world tour in Paris, France come September.
While the chance to see the free public exhibition in New York City has passed, those fortunate enough to catch the show in Johannesburg or Paris will have to take enough photos for the rest of us. Or perhaps we should all take the advice of Hennessy and — “Never Stop. Never Settle.”